"The moisturizing effect was a little startling for me; I'm not used to such immediate results."

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In the fall L'Bel Paris introduced its Renovance Jour, a moisturizer specifically designed for women 50 and over. The Renewing Daytime Face and Neck Cream is an intensive repair treatment that is designed to combat dehydration, loss of facial density and deep wrinkles. It is SPF 15 and includes a blend of vitamins, Renovage Complex, discovered by the Societe d'Etudes Dermatologiques that stimulates the generation of young cells to help the skin recover elasticity and tone.

The soft cream absorbs very quickly, without greasiness. The moisturizing effect was a little startling for me; I'm not used to such immediate results. My skin stayed moist and plump looking all day, even after the first application and after a week of use there was a definite change in texture and appearance, even after I removed my makeup and before I put on nighttime moisturizer.

The company, which initially launched 40 years ago, provides skincare targeted to women in their 20s, 30s, 40s a 50-plus.They also produce a number of products, including Libertage Advance Jour formula to reduce and smooth the appearance of expression lines and wrinkles with peptides ($44), Libertage Intensive Nuit night treatment ($44) and Resurgie Facial Restoring Treatment, a nighttime treatment that removes dead cells and helps provide minimized lines and diminished wrinkles.

They sell body care products from sunscreen to formulas to reduce the appearance of stretch marks and cellulite, makeup, hair care, including a Hair Loss Control Complex and fragrances for men and women. For information or to shop, visit www.LBEL.com or (800) 922-5235.